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Free Resource

10-Point
Checklist

Is your website losing customers?
Find out in 5 minutes what's not working and how to fix it.

Riccardo Latino

Web Developer — RL Web Studio

rlwebstudio.com

Website Analysis

Page 1 of 2

Score 1 point for each item you pass.

1

Loading speed < 3 seconds

Performance

Each extra second = 7% lost conversions. Test on PageSpeed Insights: if below 80, you're giving away customers.

2

Flawless mobile experience

Performance

70%+ traffic from smartphones. Readable text? Easy buttons? Working menu?

3

SEO On-Page: correct title, meta, headings

SEO

Unique title tag (max 60 chars), meta description (max 155), single H1 per page.

4

Clear and visible Call-to-Action

Conversion

Every page needs a clear action button (Quote, Call, Book).

5

Active SSL certificate (HTTPS)

Security

"Not secure" = visitors don't trust you. SSL is the bare minimum.

Website Analysis

Page 2 of 2

Score 1 point for each item you pass.

6

Core Web Vitals in the green zone

Performance

LCP < 2.5s, INP < 200ms, CLS < 0.1. One in the red = your ranking suffers.

7

Customer-focused copy, not self-centered

Conversion

Count "we" vs "you". Talk about your customer's problems. "What's in it for me?"

8

Simple, functional contact form

Conversion

Max 3-4 fields, clear button. Test it yourself: does the email arrive?

9

Google Analytics and Search Console active

Analytics

Can't improve what you don't measure. Free tools, absolutely essential.

10

No broken links, 404 errors, or outdated content

SEO

Broken links hurt credibility and SEO. Check with Broken Link Checker.

Your Score

0

/ 10

0 – 4

🔴 Your site is actively losing customers. Urgent intervention needed.

5 – 7

🟡 There are significant areas for improvement.

8 – 10

🟢 Great! Your site is a lead-generating machine.

Check the items to calculate your score.

Didn't score 10/10?

I can help you fix every point. Let's talk — no commitment.

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Free 10-PointChecklist

10-PointChecklist

Website Analysis

Loading speed < 3 seconds

Flawless mobile experience

SEO On-Page: correct title, meta, headings

Clear and visible Call-to-Action

Active SSL certificate (HTTPS)

Website Analysis

Core Web Vitals in the green zone

Customer-focused copy, not self-centered

Simple, functional contact form

Google Analytics and Search Console active

No broken links, 404 errors, or outdated content

Your Score

Didn't score 10/10?

Free 10-Point
Checklist

10-Point
Checklist