Free 10-Point Checklist
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Is your website losing customers? Find out in 5 minutes what's not working and how to fix it right away.
rlwebstudio.comGive yourself 1 point for each item you pass. At the end, you'll discover your score.
Every extra second of load time costs you 7% of conversions. Test your site on Google's PageSpeed Insights: if your mobile score is below 80, you're handing customers to your competitors.
PerformanceOver 70% of traffic comes from smartphones. Browse your site on a phone: is the text readable without zooming? Are buttons easy to tap? Does the menu work well? If anything is awkward, visitors leave.
PerformanceEach page must have a unique <title> tag (max 60 chars), a persuasive meta description (max 155 chars) and a logical heading structure (only one H1 per page). Without these, Google doesn't know what you're about.
SEOEvery page on your site must answer one question: "What do you want the visitor to do?". If there isn't a clearly visible button with a specific action (Get a Quote, Call Now, Book), you're leaving visitors with no path forward.
ConversionIf your site shows "Not Secure" in the browser bar, visitors don't trust you — and neither does Google. An SSL certificate is the bare minimum to convey trustworthiness and protect your customers' data.
SecurityGoogle measures 3 crucial metrics: LCP (largest element load < 2.5s), INP (interaction responsiveness < 200ms) and CLS (visual stability < 0.1). If even one is red, your ranking suffers.
PerformanceCount how many times your site says "we" versus "you". Your copy should address the customer's problems and how you solve them — not be a list of how great you are. Visitors want to know: "What's in it for me?".
ConversionThe form is where a visitor becomes a lead. It should have 3-4 fields max, a button with clear text and a confirmation page. Test it yourself: fill it out and verify the email actually arrives.
ConversionIf you don't measure, you don't improve. Google Analytics tells you who visits your site and what they do; Search Console shows which keywords you rank for. Without these (free) tools, you're flying blind.
AnalyticsBroken links and missing pages damage your credibility and SEO ranking. Check your site with a tool like Broken Link Checker and update any outdated content, pricing and information.
SEOLet's talk. I'll show you exactly what to fix — and how much it's costing you not to.